What Social Media Sites Should Your HVAC Business Use?

Posted by Climatic Comfort Products on 8/26/15 11:32 AM
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So you know why you need social media (if not, check out our previous post What can Social Media do for Your HVAC Business? ) ...but how do you begin?
 
Let’s look at the top social media sites. The Content Marketing Institute performed a survey of the most popular social platforms used to market Business-2-Customer companies. It shouldn’t come as a surprise that Facebook is the leading social media site for marketing, but pay attention to the other social media sites as well. Video marketing is one of the best methods of communication, and LinkedIn and Google+ are noticeably climbing the marketing popularity ladder because of the unique cultures they’re crafting around their users.
 

 

 
Why do businesses use these platforms in particular? Because that’s where their audience is. Take a look at these amazing statistics about the top 5 social media sites for business.
 
Facebook
  • 90% of Americans use Facebook
  • There are nearly 1.4 billion Facebook users
  • 4.5 billion likes are generated daily worldwide

Twitter
  • 39% of Americans use Twitter
  • 70% of people Retweet because they like a business’s content
  • 60% of people have purchased from a business because of Twitter

YouTube
  • 64% of consumers are more likely to buy a product after watching a video about it
  • 20% increase in conversions for websites that have videos on their homepage
  • Customers spend 88% more time on a website with videos vs. website without

LinkedIn
  • One in three professions on the planet are on LinkedIn
  • 29% of Americans use LinkedIn (107 million people)
  • 40% of LinkedIn users check in on a daily basis

Google+
  • 300 million active monthly users, as of October 2013
  • 37% of Americans use Google+
  • 20 million new user accounts created within the first 3 weeks of its launch

eMarketer posted the following results from a study performed in December 2014 on the percentage of Americans that use certain social networking sites for three consecutive years. This is a valuable insight for marketers because it outlines what our fellow Americans are becoming more interested in and losing interest in.  Click here for the full post.
 

 
This is a lot of information, but here’s some good news:You don’t have to be active on all of these social media sites.
Different social media sites offer different ways of communication:
 
 
 This photo’s been floating around (ironically) social media sites explaining how they all work. Source: http://www.three-ships.com/blog/social-media-and-donuts
So which social media sites should you use?
 
The sweet spot for B2C businesses is four social media platforms. We’ll cover five of the most popular social platforms in this series of articles, and you can use the information listed here to choose social platforms that will meet your business’s needs. Since Facebook is the most widely-known and widely-used, you should start by creating and optimizing your Facebook business page.
 
After that, you can choose additional social platforms to pursue. If you want to target other businesses or recruit new hires, LinkedIn would be a great fit. If you want to offer spur-of-the-moment promotions or coupons, Twitter may be your best bet. Or maybe you want to create a series of “how-to” videos to educate your audience on using your product - then YouTube is the place to start.


Social media is one of the best ways to connect with people. Knowing which social media channels fit your needs will ensure that you’re reaching the RIGHT audience.

 
 

Combining your amazing social media page with your user-friendly website is the perfect recipe for turning leads into customers. Continue your journey with our next blog, How to make a Killer Facebook Page for Your HVAC Business.

Happy posting!
 

Topics: Marketing