How to Make a Killer Facebook Page for your HVAC Business

Posted by Climatic Comfort Products on 8/27/15 11:33 AM



Your Facebook page could be the first place a customer encounters your company. You want to make sure it’s eye-catching and easy to understand. 

Since Facebook is the #1 social site used by American consumers, B2B businesses, AND B2C businesses, let’s dive into to making your page the best it can be.

Set up your Facebook page in five simple steps:

  1. Create a page from your personal Facebook account: Creating a business page requires you to have an existing Facebook account. If you don’t have one, click here to make your personal account. Once you’re logged in, click the downward facing triangle in the top right corner (on the blue menu) and select “Create Page.”
  2. Choose a business category: You will probably want to choose either Local Business or Company. They allow for you to show different facts about your business once the page is created, so choose carefully.
    Local Business: About, Address, Hours, Price Range, Contact, and Parking
    Company: Founded, Address, Mission, Products, Awards
  3. Choose an industry-specific category: Facebook will ask for a second level of categorization, so choose your specific industry and fill in some basic information about your business. Then click “Get Started.”
  4. Customize your page: Upload a high-quality profile picture and cover photo. Add your business description to the “About” section. Add your new page to your “Favorite” section so that you’ll have easy access to it when you log in.
  5. Get to know your admin panel: You can choose how you would like to receive notifications. I recommend setting this up where you are notified immediately so you can respond to any comments as soon as they are created.
Congratulations! You've made your Facebook Business page. Now that you’ve got the basics down, let’s look at some best tips and practices to get the most out of this social media site. 
The best Facebook pages all live by some fundamental rules:
  • Attractive photos that represent their clearly defined voice
  • Great conversations with their followers
  • A variety of post types (photos, videos, contests, etc)
  • Post interactive with relevant and consistent content (promotions, news, etc.)
To get some inspiration, check out some these Facebook pages: Porsche, Nutella, and Burt’s Bees just to name a few. These guys have mastered Facebook. You can take the principles they live by and apply them to your own Facebook page. Here’s some tips for acing the Facebook business world:
Use High Quality Photos
Make sure your profile and cover photos (as well as all other photos you post) are high quality and professional. Save the family barbeque photo or beach photo for your personal page and put up your logo or a professionally photographed picture.
Put Some Personality into Your Page
People like to see the human beings behind businesses, so write a thoughtful and creative company description. Post friendly statuses on your wall and interact in positive conversations with your customers.
Bonus: Support local businesses and promote community events to rally your neighborhood and boost awareness for your company.
Share a variety of Media Types
There’s been a slew of studies that confirm: all content, no matter what type, is more effective if there’s a photo that goes with it. So learn from this - every post should have a photo. Studies have also shown that video is more engaging than text, so if you have relevant and interesting videos to post on your business page, you should take advantage of that as well. Your page will be more effective with photos and videos that your customers can connect with.
Don’t Pitch!
Facebook doesn’t serve as a loudspeaker for your business. Social media is meant to be a conversation between friends. So treat your followers like your friends - educate them about the specific products and services you offer and why it will make their life easier. Let them know about a fun local event you’re hosting by sharing an event page. Invite them to participate in the community you’ve built around your business.
These are quick and easy tips that will help to drive business through your Facebook page. Start implementing these tactics and you may be surprised by the positive results!

Be sure to create a well-rounded social presence for your business with our next post, How to Make a Killer Twitter Page for your HVAC Business.
Happy Posting!


Topics: Marketing