Your Facebook page could be the first place a customer encounters your company. You want to make sure it’s eye-catching and easy to understand.
Since Facebook is the #1 social site used by American consumers, B2B businesses, AND B2C businesses, let’s dive into to making your page the best it can be.
Set up your Facebook page in five simple steps:
- Create a page from your personal Facebook account: Creating a business page requires you to have an existing Facebook account. If you don’t have one, click here to make your personal account. Once you’re logged in, click the downward facing triangle in the top right corner (on the blue menu) and select “Create Page.”
- Choose a business category: You will probably want to choose either Local Business or Company. They allow for you to show different facts about your business once the page is created, so choose carefully.
Local Business: About, Address, Hours, Price Range, Contact, and Parking
Company: Founded, Address, Mission, Products, Awards
- Choose an industry-specific category: Facebook will ask for a second level of categorization, so choose your specific industry and fill in some basic information about your business. Then click “Get Started.”
- Customize your page: Upload a high-quality profile picture and cover photo. Add your business description to the “About” section. Add your new page to your “Favorite” section so that you’ll have easy access to it when you log in.
- Get to know your admin panel: You can choose how you would like to receive notifications. I recommend setting this up where you are notified immediately so you can respond to any comments as soon as they are created.
- Attractive photos that represent their clearly defined voice
- Great conversations with their followers
- A variety of post types (photos, videos, contests, etc)
- Post interactive with relevant and consistent content (promotions, news, etc.)
Be sure to create a well-rounded social presence for your business with our next post, How to Make a Killer Twitter Page for your HVAC Business.
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How to Make a Killer Twitter Page for Your HVAC Business
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